The introduction and widespread use of social media tools is shaking up traditional marketing and communications methods in nearly every industry. A recent study reported that nearly 85% of online Americans expect to engage with a company through social media tools such as blogs, social networks, or even Twitter. With an ever-changing lineup of digital tools and a shifting online landscape of conversations, where do you start?
A simple and effective social media strategy begins with identifying your customers, listening to what they’re saying, and engaging in a way that is meaningful to them.
Especially in an economic downturn, retaining customers is just as important as identifying new ones. Rather than trying to reach customers through traditional media that may have little relevance and measurability, social media marketing cultivates direct, quantifiable relationships that help grow brand loyalty.
- Digital Influence Map – Jumping into social media can be scary. We identify relevant communities, bloggers, and conversations to help make it easy for clients to get in the game.
- Social Media Monitoring – Listening to conversations is critical to success in the social media space.
- Social Media Strategy Workshops – From advising clients on how to enter the social media landscape to helping them improve on an existing strategy, we ensure our clients are using the right tools the right way.
- Branded Utilities – Often, the best strategy is to build something, whether it’s an embeddable widget, a blog, a Facebook Application, or a microsite.
We not only have the minds to develop your social marketing strategy, but we have the design and development talent to turn ideas into reality. And that’s a big advantage.